Eve's Temptation

Our Mission

Beauty from the inside out

Eve's Temptation | Eve by Eve's

“I want to inspire women everywhere to have the confidence to shine and be beautiful, from the inside out. Make every day feel more luxurious with the right essentials, elevating your everyday lifestyle.”

— Eva Hsieh


Our Brands

Launched in China, in 2000 Eve’s Temptation derives from Eva’s desire to cultivate the perfect intimates collection. The appeal of Eve’s Temptation lies in its delicate materials. The use of intricate hand-sewn lace, luxurious silk, sheer chiffon, and soft Lycra, result in products that are a manifestation of the great care and appreciation of the female form. A combination of classic designs with exquisite craftsmanship lends itself to offer a versatile assortment of intimates, loungewear, swim, shapewear, and sportswear.


      Read more about Eve's Temptation >

Conceived in 2014 as luxury lifestyle brand, Eve by Eve’s launched in Beverly Hills, CA. Inspired by art and fine craftsmanship, Eve by Eve’s seamlessly fuses luxury into its products ranging from ready to wear, beauty, and home décor. Our team has traveled the world, sourcing the finest ingredients for our beauty range and working with highly sought-after textile mills. The result is an exquisite assortment seasonable apparel, beauty and skincare designed and developed in-house exclusively for our clientele.


         Read more about Eve by Eve's >


Our Founder

JEM Enterprises was founded by entrepreneur Eva Hsieh and is comprised of two brands, Eve's Temptation and Eve by Eve's.

Eva is a self-made first-generation immigrant from China and has built her Eve's Temptation empire from the ground up. Started in 2001, it is now one of the most successful premium lingerie brands in China.

Eva’s 20 plus years of experience working in the lingerie industry inspired her to take that knowledge and infuse it into our exclusive ready to wear, skincare and beauty range, bringing full circle Eva’s principle belief of beauty coming from the inside out.


Giving Back

Eva and her husband, Ming Hsieh are prominent philanthropists, currently residing in the Southern California area. Their passion around the pursuit of higher education and medical advancements have resulted in over $100 million dollars in donations over the past 10 years for the Los Angeles community.

Eva is a patron of the arts and her passion for the artist community has compelled her to sponsor several major art shows in prominent Los Angeles museums including LA MOCA, The Getty Center, and The Asian Pacific Museum of Art.


Westfield Santa Anita store

400 S. Baldwin Ave. Suite 231

Arcadia, CA 91007,

United State

Eve’s Temptation opened its first North America store in November 2017. Dedicated to the Eve’s Temptation Pink Label, it offers a playful mix of styles ranging from everyday bras and panties, sleep and loungewear, using a variety of whimsical trims, colorful prints, and cheeky, flirtier silhouettes. The Pink Label is youthful, energetic, and exudes a feminine sensuality. Never one to take herself seriously, the Pink Label woman embraces life and walks with confidence.

Beverly Hills Flagship

350 N Camden Drive,

Beverly Hills, CA 90210,

United State

Eve by Eve’s opened its first full-fledged lifestyle store in the world-famous shopping district of Beverly Hills, CA in 2014. Our first U.S. flagship store showcases the world of Eve by Eve’s and everything you need for a luxurious lifestyle. Alongside, you’ll also find a range of products from our sister brand, Eve’s Temptation.


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