Eve's Temptation
Title with image About us ET Top Banner

EBE Lingerie


Eve's Temptation ready to wear is constructed of couture quality fabrics, from the finest European textile mills. All of our collections are designed and made in house with steep attention to detail, craftsmanship and fabrication. Eva’s passion for art and elevated design serves as the inspiration, and this is evident with every new collection that is introduced each season.

EBE Pink Label

Black Label

A collection with a sophisticated aesthetic, our Black Label is made with exquisite lace imported from France, and silks from the finest textile mills in China.

Eve’s Temptation Black Label prides itself on being a niche label, favored among a more mature clientele. Eve’s Temptation Black features classic styles, with couture construction and hand-made details, along with elevated design, keeping in line Eva’s sense of luxury, taste, and style.

EBE Pink Label

Pink Label

Our Pink label offers a playful mix of styles ranging from everyday bras and panties, sleepwear and lounge using a variety of whimsical trims, colorful prints, and cheeky, flirtier silhouettes. Pink is youthful, energetic, using more conventional, easy to care for materials and uncomplicated construction.
Never one to take herself seriously, the Pink girl embraces life and walks with confidence. Eve’s Temptation Pink’s audience has a more youthful demographic, able to appeal to a wider audience.


First Eve’s Temptation store opens in Shenzhen.


New location opens in Guangzhou.


Expansion continues in Shanghai, bringing the total to 12 locations.


First manufacturing facility set up in Guangdong.


Company expands to Beijing, Chengdu, and Chongqing, with more stores and offices opening in these cities.


Franchise division launches.


Franchise locations increase to 20 stores, while company stores increase to 30, bringing the total to 50 locations. Business expands to Shenyang and Dalian.


Ming Space opened in Beijing Oriental Plaza, bringing the total to 150 points of sale locations in China. Plans implemented for the second manufacturing facility in Jiangxi Province.


Eve’s Temptation and Eve by Eve’s launch official U.S. website.


Sister brand Eve by Eve’s opens its first flagship store in Beverly Hills, CA.


Sister brand Eve by Eve’s grows its presence opening its first store inside Chengdu IFS in China, later expanding to high-end shopping centers such as Yanlord Land and Chengdu Yintai Centre.


Eve’s Temptation opens its first U.S. store in Arcadia, California, dedicated to the Eve’s Temptation Pink Label. It is neighbored by the Los Angeles County Arboretum & Botanic Garden, and the world-renowned Santa Anita Park thoroughbred racetrack.

Looking Ahead With Eva’s entrepreneurial spirit at the helm, Eve’s Temptation looks forward to expanding its retail presence. Eve’s Temptation is looking toward the future and bringing its aesthetic of luxurious elevated essentials to more locations like South Coast Plaza in Costa Mesa, CA, New York City and more markets throughout the United States.

Core Values


Create an exquisite product, with impeccable fit, giving women everywhere the ability to embrace who they are and walk with confidence.


Fueled by Eva’s love of high design and unparalleled construction, our passion is displayed in each of our collections, and conveyed into the feeling women have when they wear our garments.


Creating a place where women are unafraid of embracing who they are. Our styles remain reverent, bold and daring.

Westfield Santa Anita store

400 S. Baldwin Ave. Suite 231

Arcadia, CA 91007,

United State

TEL: 626-538-4546

Eve’s Temptation opened its first North America store in November 2017. Dedicated to the Eve’s Temptation Pink Label, it offers a playful mix of styles ranging from everyday bras and panties, sleep and loungewear, using a variety of whimsical trims, colorful prints, and cheeky, flirtier silhouettes. The Pink Label is youthful, energetic, and exudes a feminine sensuality. Never one to take herself seriously, the Pink Label woman embraces life and walks with confidence.

Get newsletters, special offers & more!
WeChat ID:
Have a Question?
chat Live Chat
call+1 855-844-0545
Monday - Friday 9am to 6pm PST